Challenge

Transforming A Legacy Offline Business Into A Cutting-Edge Digital Marketplace with Nationwide Reach

Hero MotoCorp began its digital journey with a Magento-based website and struggled to keep up with the demands of a growing, multifaceted distribution network. With limited support for integrating diverse delivery partners, Hero found it difficult to expand their digital presence and streamline their supply chain effectively. They also had plans to explore the opportunities the revolutionary ONDC Network offered, but their current setup lacked the adaptability and scalability needed to support this transition.

The primary objective for Hero’s digital transformation was to empower their distributor network by creating a dedicated ecommerce marketplace platform, enabling distributors to operate efficiently within an interconnected ecosystem. Hero wanted a solution that could seamlessly digitize their supply chain and integrate with their marketplace website to deliver a unified experience for both B2B and D2C customers.

While considering migration options, Hero recognized that their existing Magento platform posed multiple challenges. It was built on an outdated technology stack, raising security concerns and creating significant scalability issues. The platform’s limited flexibility also hindered Hero’s ability to customize their offerings, optimize their performance, and adapt to the rapidly changing eCommerce landscape. Hero needed a future-proof solution that could address these pain points, supporting both current needs and future growth.

Additionally, Hero required an ecommerce platform that could act as a central hub for their operations, ideally with ONDC Network connectivity to extend their market reach. 

After evaluating the critical challenges in realizing their vision, Hero decided to partner with Mystore and leverage the ONDC Network to drive their growth. They needed an ecosystem that offered comprehensive enterprise-grade features, advanced security protocols and a scalable architecture to accommodate their evolving needs and growth plans.

Solutions

Beyond the Ordinary- Mystore’s Tailored Marketplace Solutions Turbocharging Hero’s Digital Transformation

Mystore’s unparalleled ecosystem and the inherent features of the ONDC Network offered 360-degree solutions to help Hero build its dealer-powered marketplace and B2B and D2C sub-stores for its unique requirements.  

Using Mystore’s headless capabilities, built-in Seller Manager Solution and seamless migration solutions Hero MotoCorp smoothly migrated to Mystore from Magento to unlock new possibilities for business growth. 

Here is what Hero was able to achieve with Mystore+ONDC Network:

Dealer Powered Marketplace

Hero uses Mystore’s built-in multi vendor ecommerce solutions and hyperlocal capabilities to seamlessly onboard all its dealers and create a modern, efficient and easy-to-use dealer-powered marketplace with efficient, streamlined and fast deliveries. Mystore’s feature-rich multi vendor solutions not only helped Hero’s dealer network spread across 17 states, to adapt to digital selling but also gave them separate admin to manage their end-to-end business including inventories, orders and fulfilment. The streamlined order process not only gave Hero’s buyers multiple vendors to choose from but also enabled dealers to efficiently and easily fulfil the orders they received online.

Connect With Own Domain

While selling on Mystore, Hero wanted a distinct brand identity and an online presence on its own domain. Mystore enabled Hero to set up its branded marketplace, connect its custom domain and leverage the open network to reach buyers across India. Additionally, Mystore provided a unique QR code linked to Hero’s dealer-powered marketplace, making brand promotion seamless and accessible.

Separate Dealer Pages With Unique QR Codes

Along with giving dealers their separate admin dashboards, Mystore also ensured each dealer got their own dealer page with a unique QR code to promote their products directly to their buyers. This gave each Hero dealer undivided buyer attention and helped them boost their brand visibility, simplify the buying process, and drive sales.

Seller Manager With Central Dashboard 

To manage a wide network of dealers across 17 Indian states, with many dealers first time experiencing the open network, it was essential for Hero admin teams to have a clear understanding of how the business was taking shape on a day-to-day basis. Mystore’s Seller Manager Solution for ONDC Network gave the Hero team complete visibility (business, inventories, order deliveries etc. ) and control of dealer activities while still giving the dealers complete flexibility to manage their business independently.

Master Catalog

Hero wanted to show the products of the nearest dealers to its buyers to make deliveries cost and time-efficient. Mystore took care of this requirement by offering the unique Master Catalog feature which enables Hero admins to create a Master product catalogue which lists all products. Dealers could then add their stock for these products through linked listings. Each dealer could also set their location for where the products are available. This unique set-up made sure that buyers in location A saw the products from dealers in location A,  while a buyer in location B would be shown products from dealers in location B. These products will also show up on the individual pages of both the dealers.

Support For B2B and D2C Business Models

Hero  has a diverse customer base which includes D2C retail buyers as dealers and distributors that buy wholesale and hence need a B2B sales channel. Using Mystore’s D2C ecommerce capabilities Hero successfully migrated its website from Magento to sell retail products to buyers. With a successful Digital D2C sales channel, Hero is planning to launch a separate B2B channel managed centrally from Mystore.

Sub-Stores For Different Buyer Groups

To reach customers and dealers across India and better target different buyer segments, Hero launched two distinct substores—one for D2C buyers and another for B2B customers. Mystore’s built-in multi-store feature made this possible, allowing Hero to create and manage both substores through a single central admin, streamlining operations while catering to each segment’s unique needs.

Extensive Customisations and Scalability

Hero needed many customisations to tailor its ecommerce solutions to specific operational needs, streamline workflows and deliver a personalized experience for its buyers. Mystore’s enterprise ecommerce solutions and MACH architecture took care of the customisations and scalability requirements of Hero. They were able to easily implement extensive customisations to MOQ, product addition, MRP update restriction, hyperlocal delivery enablement and more. Along with these backend customisations, Mystore also customised the theme to suit brand Hero’s unique requirements.

Also, Mystore implemented custom collection pages for Hero to give its two distinct product lines, undivided attention. This tailored approach ensured an enhanced browsing experience for customers, making it easier for them to explore and engage with HERO’s diverse offerings.

Seamless Integrations

To build its unique ecommerce ecosystem, Hero MotoCorp required multiple integrations to streamline day-to-day operations. Mystore’s API-based architecture empowered Hero MotoCorp to seamlessly integrate its Dealer Management System (DMS) and Shiprocket ERP, enabling real-time inventory updates, efficient order processing and streamlined logistics management. Additionally, Mystore's APIs connected Hero with essential third-party services and tools, enabling functionalities like location serviceability checks, integration with off-network logistics providers and SMS and email notifications using customized templates. Hero also leveraged Mystore's APIs to generate custom reports, creating a highly adaptable and efficient eCommerce infrastructure.

Marketing Tools

To grow its brand reach, Hero needed marketing tools that enabled personalised promotions and also kept track of the incoming traffic and user behaviour across their pages and products. Mystore’s built in capabilities and seamless integrations took care of the requirements and configured different user-based discounts for B2B and D2C buyers. Additionally, Mystore enabled Google Analytics for tracking traffic and making statetic decisions based on user behaviour while browsing different product and pages. Mystore is also setting up blog for Hero enabling the brand to share industry insights, product updates, and helpful content that engages customers, builds community, and strengthens brand loyalty.

On-Network Logistics With Off-Network Integration Capabilities

Hero needed seamless product deliveries to buyers across India, and Mystore, in partnership with the ONDC Network, made it effortlessly possible. Hero leveraged the robust on-network logistics infrastructure to streamline fulfillment nationwide. Additionally, Mystore enabled Hero to integrate their preferred off-network logistics partners, further optimizing delivery and fulfillment processes for enhanced efficiency and customer satisfaction.

Hassle-Free Migration From Magento

Hero MotoCorp first built its digital presence through Magento. However, the outdated technology stack led to significant scalability and security issues, prompting the Hero team to search for a more robust, future-ready alternative. Recognizing the need for a modern solution that could support their ambitious growth plans, Hero explored options and chose Mystore. Mystore’s flexible, API-driven architecture, advanced security measures and seamless scalability provided Hero MotoCorp with a solid foundation to expand its digital footprint. Additionally, Mystore also offered an ONDC Network compliant solution to Hero and help them join the open network to grow their brand’s reach across India. needs without relying heavily on multiple apps or extensions.

Mystore offered a seamless migration from Magento and a host of built in features, extensive customisations  solutions and unparalleled scalability for Hero’s business growth.